True Glue

Brand design and eCommerce website for True Glue Beauty

Custom E-commerce Website
Brand Design
Product Photography
Packaging Design

True Glue

This forward-thinking Toronto Beauty brand is growing. True Glue’s success with all-natural and cruelty-free eyelashes is leading them to the next level with an all-natural line of beauty products. With the growth, a more mature and well-thought-out brand was in order.

We softened the previously purple colour scheme with a peachy – pastel pink Pantone and chose a dark gun-metal style grey for the accent colour grounding the visuals and giving the brand a much-deserved touch of luxury.

Toronto Creatives worked closely with the True Glue team to develop an online store that suited the company’s unique needs. The website itself includes all the typical web-store features plus a comprehensive user points/customer loyalty system; automated cart-recovery emails; unique wholesale pricing with wholesaler application and approval system; as well as a customized content management system for easy front-end client updates.

Check out here for a look at our work; and a look at real luxury organic make-up and cruelty-free natural eyelashes.