First off, please note, Toronto Creatives remains open, operating entirely from our respective homes. If you want to connect with us, head over to the contact page. I also wanted to put together a list of resources and maybe even offer some advice – although, like you – I’ve never dealt with a global pandemic, so take it all with a grain of salt, and remember we’re all doing our best and everyone is in a similar boat so the best thing we can do is support each other. Overall the government’s plans have not expressly described a plan when it comes to freelancers and the ‘gig-economy’ so-to-speak. That said both the Government of Canada and The CFIB have noted contingencies for Freelancers and the Self-Employed. If you’re a freelancer, you’re self-employed and we can only hope the plans they have set (or are setting) out will come out fast, and prove effective. In the meantime here are some resources that might help.


The AFC is dedicated to being the lifeline of Canada’s Entertainment Industry. Founded in 1958 as the Actor’s Fund of Canada the organization rebranded to The AFC in 2006 to reflect it’s evolution to supporting all members of the entertainment industry on and off stage, and on and off-screen. The AFC is not an income replacement but can help with immediate hard expenses like rent and food. At the moment the organization is advising ANY AND ALL Canadians that have a full-time working connection to the entertainment industry to reach out for help, even if you’re not sure you’ll qualify. That means if you’re a graphic designer that gets all of your work from clubs, bands and DJs – reach out to The AFC. While you might not qualify, they are stressing that in the current climate they will be looking at making extenuating circumstance-related exemptions.

Here are the basic criteria you need to meet before you go filling out an AFC application: • Earned more than half your income in the Canadian entertainment industry over the past 3 years (this means, movies, tv, concerts, nightclubs, drag-shows, etc) • Earned the majority of your income from the Canadian entertainment industry, if you are over 65 • Experienced an unforeseeable emergency that has led to a financial crisis • Made reasonable efforts to find other means of income or support


The Toronto Arts Foundation has launched an ambitious program to help artists through this difficult time. To date, they have raised over $700,000 for Toronto artists. The fund has since concluded but the organization says they continue to work to support artists with new programs. For more information or to donate visit their website at torontoartsfoundation.org


Managed by the awesome folks at Glad Day Book Shop the Emergency Survival Fund for LGBTQ+ Artists, Performers, and Tip-Based Workers is exactly what it sounds like. As a member of the LGBTQ+ community, I’m proud although not surprised to see the community pull together in this dreadful time.  Lot’s of LGBTQ+ artists make their living in the entertainment industry, via night-life in particular. I can attest to this that I wouldn’t be where I am today if it wasn’t for design work I did for nightclubs and bars. If you don’t need the help, consider donating.


While the Canada Council for the Arts has made no specific mention of freelancers, they do have a section on their website outlining the plan for Canadian artists to get access to Employment Insurance through the CRA. Under the circumstances, freelance designers and creatives facing financial difficulty should apply for this. The Council has also announced $60M in advance funding to help ‘stabilize the backbone of the arts sector‘. 


You’re going to be ok, because of what you do. Clients don’t seek out creative professionals because we know how to use the software, they seek us out because we solve problems. They seek us out because we have an uncanny ability to bring things to life and even make something from almost nothing. I know there’s a lot of inspirational this-and-that out there right now for creators and marketers, so I’ll try and keep the fluff to a minimum. It is time to get creative. It’s time to fully reach outside your comfort zone and try something new. If you’re comfortable working from home, and you have the technology to do so, you’ve already got an unfair advantage.  Start by asking yourself some of the same hard questions you ask your clients, you’ve probably asked yourself these questions before. If you’re like me you ask these questions all the time.

• How have you gotten your work in the past? • Is this work acquisition still viable? ie: Do you rely on personal networking or do you get work online? • If it’s not viable, how can you switch your methods? • Do you rely on industry verticals like hospitality? • If so, how are those verticals adjusting their businesses? • Most importantly, how can you help your clients? In the end, we can only hope this has helped in some way. We don't have all the answers and like you, we're figureing it out as we go along. Take care. Stay safe. We miss you.