Keyword Research: An Express breakdown
An Overview of Keyword Research FOR SEO
Keyword research is an essential component of any search engine optimization (SEO) strategy. It is the process of identifying relevant and high-value keywords that people use to search for information online. Keyword research is critical because it helps website owners to create content that resonates with their audience and effectively optimize their website for search engines.
To perform keyword research, the first step is to start with a brainstorming session. Ask yourself, what are the important topics and themes that your website addresses? What questions or problems does your target audience face, and what terms do they use to search for solutions to those problems? It is recommended to use a variety of data sources such as Google Analytics, Google Search Console, and SEO tools like Ahrefs, Semrush, or Moz.
Once you have a list of potential keywords, it is important to research their search volume, competitiveness, and relevance. Keyword research tools can provide these insights and help you identify how often the keyword is searched and how difficult it will be to rank for the keyword. Ideally, the keywords you select should have a high search volume and low difficulty score, indicating that they are popular and easy to rank for.
Finally, it is important to use the selected keywords in various elements of your website, including the content, meta tags, headers, and URLs, to help search engines better understand the relevance of your website to search queries. However, remember that the primary objective of keyword research is to understand the audience, their pain points and search queries, and create content that speaks to those needs.