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The Difference Between Marketing and Advertising
Are marketing and advertising the same? The short answer is no, marketing is every customer-facing aspect of a business that is not transactional or the actual product - any steps a company takes to encourage/convince a consumer to purchase or invest in a product or...
Toronto DJ Aeryn Pfaff Being Creative for Good in 2020
Pride began as a protest. Sometimes it's easy to forget that. It's easy for all of us to lose sight of the freedoms we have if we forget to look at the past, lest we let history repeat itself. Artists and Performers like DJ Aeryn Pfaff have had rough go in 2020, but...
Why Marketing is Important (and Why it’s Still Important)
Why is Marketing Important? One of the most common questions we get asked is why they should invest in their marketing budget - put more bluntly - why is marketing important? The fact is marketing is important for any business as it's the primary way companies...
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The Difference Between Marketing and Advertising
Are marketing and advertising the same? The short answer is no, marketing is every customer-facing aspect of a business that is not transactional or the actual product - any steps a company takes to encourage/convince a consumer to purchase or invest in a product or...
Toronto DJ Aeryn Pfaff Being Creative for Good in 2020
Pride began as a protest. Sometimes it's easy to forget that. It's easy for all of us to lose sight of the freedoms we have if we forget to look at the past, lest we let history repeat itself. Artists and Performers like DJ Aeryn Pfaff have had rough go in 2020, but...
Why Marketing is Important (and Why it’s Still Important)
Why is Marketing Important? One of the most common questions we get asked is why they should invest in their marketing budget - put more bluntly - why is marketing important? The fact is marketing is important for any business as it's the primary way companies...
Are Computer Scientists Building Racist/Sexist AI?
When we mention artificial intelligence, most people imagine an anthropomorphic robot with a computer instead of a brain. And computers are capable of making data-driven decisions based on cold, hard facts and information. Does this mean that these machines can’t be...
A Virtual Restaurant Menu for a Cleaner World
A COVID-19 Restaurant Safety Solution Menus at any restaurant get dirty. Menus at any restaurant can also get worn out. In the age of COVID-19 and climate change, printing menus every few months is making less and less sense for any restaurant owner, not to mention...
Free Press Release Template in Google Docs with Notes
How to write a press release in 2020 with Press Release Template in Google Docs. Public Relations is an important part of any marketing initiative. It’s also probably the most miss-interpreted, and miss-understood tool marketers use on a regular basis. Many people...
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