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The Difference Between Marketing and Advertising

Are marketing and advertising the same? The short answer is no, marketing is every customer-facing aspect of a business that is not transactional or the actual product - any steps a company takes to encourage/convince a consumer to purchase or invest in a product or...

Toronto DJ Aeryn Pfaff Being Creative for Good in 2020

Pride began as a protest. Sometimes it's easy to forget that. It's easy for all of us to lose sight of the freedoms we have if we forget to look at the past, lest we let history repeat itself. Artists and Performers like DJ Aeryn Pfaff have had rough go in 2020, but...

Why Marketing is Important (and Why it’s Still Important)

Why is Marketing Important? One of the most common questions we get asked is why they should invest in their marketing budget - put more bluntly - why is marketing important? The fact is marketing is important for any business as it's the primary way companies...

Are Computer Scientists Building Racist/Sexist AI?

When we mention artificial intelligence, most people imagine an anthropomorphic robot with a computer instead of a brain. And computers are capable of making data-driven decisions based on cold, hard facts and information.  Does this mean that these machines can’t be...

A Virtual Restaurant Menu for a Cleaner World

A COVID-19 Restaurant Safety Solution Menus at any restaurant get dirty. Menus at any restaurant can also get worn out. In the age of COVID-19 and climate change, printing menus every few months is making less and less sense for any restaurant owner, not to mention...

Free Press Release Template in Google Docs with Notes

How to write a press release in 2020 with Press Release Template in Google Docs.  Public Relations is an important part of any marketing initiative. It’s also probably the most miss-interpreted, and miss-understood tool marketers use on a regular basis. Many people...

Five Virtual Mother’s Day Gifts to Send Mom From Home in 2020

In 2020's time of social-distancing, we've put together five of the best virtual gifts for mom this Mother's Day.  We’ve all been finding creative ways of keeping our distance while maintaining a sense of normalcy. It’s important right now. Especially for Moms. Moms...

A Mental Health Update for Creatives Feat. DJ Starting From Scratch (Video)

It’s been a minute since I caught up with DJ Starting from Scratch, but the team and I had the pleasure of doing so in January 2020 at his second panel-event for Scratch’s mental health initiative: The Show Must Go On, held appropriately on Bell #LetsTalk Day - At the...

THE FIRST FEATURE FILM ABOUT THE COVID-19 PANDEMIC SHINES A LIGHT ON RACISM AND DISCRIMINATION

The following is a guest post by Olivia Iaboni and was originally published on HOLRMagazine.com. Iaboni is an Online Editorial Content Creator with our friends at HOLR Magazine. Award-winning Persian-Canadian filmmaker Mostafa Keshvari’s feature film Corona, is...

T.O. Couple Uniting Influencers for #CloutForGood Initiative During COVID-19

Toronto couple and Clout Jam co-founders, Trevor Mengel and Samantha Cutler are using their recently launched creator management startup to help influencers around the world connect to charitable causes on the front lines in the fight against COVID-19. Last week on...

The Difference Between Marketing and Advertising

Are marketing and advertising the same? The short answer is no, marketing is every customer-facing aspect of a business that is not transactional or the actual product - any steps a company takes to encourage/convince a consumer to purchase or invest in a product or...

Toronto DJ Aeryn Pfaff Being Creative for Good in 2020

Pride began as a protest. Sometimes it's easy to forget that. It's easy for all of us to lose sight of the freedoms we have if we forget to look at the past, lest we let history repeat itself. Artists and Performers like DJ Aeryn Pfaff have had rough go in 2020, but...

Why Marketing is Important (and Why it’s Still Important)

Why is Marketing Important? One of the most common questions we get asked is why they should invest in their marketing budget - put more bluntly - why is marketing important? The fact is marketing is important for any business as it's the primary way companies...

Are Computer Scientists Building Racist/Sexist AI?

When we mention artificial intelligence, most people imagine an anthropomorphic robot with a computer instead of a brain. And computers are capable of making data-driven decisions based on cold, hard facts and information.  Does this mean that these machines can’t be...

A Virtual Restaurant Menu for a Cleaner World

A COVID-19 Restaurant Safety Solution Menus at any restaurant get dirty. Menus at any restaurant can also get worn out. In the age of COVID-19 and climate change, printing menus every few months is making less and less sense for any restaurant owner, not to mention...

Free Press Release Template in Google Docs with Notes

How to write a press release in 2020 with Press Release Template in Google Docs.  Public Relations is an important part of any marketing initiative. It’s also probably the most miss-interpreted, and miss-understood tool marketers use on a regular basis. Many people...

Five Virtual Mother’s Day Gifts to Send Mom From Home in 2020

In 2020's time of social-distancing, we've put together five of the best virtual gifts for mom this Mother's Day.  We’ve all been finding creative ways of keeping our distance while maintaining a sense of normalcy. It’s important right now. Especially for Moms. Moms...

A Mental Health Update for Creatives Feat. DJ Starting From Scratch (Video)

It’s been a minute since I caught up with DJ Starting from Scratch, but the team and I had the pleasure of doing so in January 2020 at his second panel-event for Scratch’s mental health initiative: The Show Must Go On, held appropriately on Bell #LetsTalk Day - At the...

THE FIRST FEATURE FILM ABOUT THE COVID-19 PANDEMIC SHINES A LIGHT ON RACISM AND DISCRIMINATION

The following is a guest post by Olivia Iaboni and was originally published on HOLRMagazine.com. Iaboni is an Online Editorial Content Creator with our friends at HOLR Magazine. Award-winning Persian-Canadian filmmaker Mostafa Keshvari’s feature film Corona, is...

T.O. Couple Uniting Influencers for #CloutForGood Initiative During COVID-19

Toronto couple and Clout Jam co-founders, Trevor Mengel and Samantha Cutler are using their recently launched creator management startup to help influencers around the world connect to charitable causes on the front lines in the fight against COVID-19. Last week on...
The Difference Between Marketing and Advertising

The Difference Between Marketing and Advertising

Are marketing and advertising the same? The short answer is no, marketing is every customer-facing aspect of a business that is not transactional or the actual product - any steps a company takes to encourage/convince a consumer to purchase or invest in a product or...

read more
Toronto DJ Aeryn Pfaff Being Creative for Good in 2020

Toronto DJ Aeryn Pfaff Being Creative for Good in 2020

Pride began as a protest. Sometimes it's easy to forget that. It's easy for all of us to lose sight of the freedoms we have if we forget to look at the past, lest we let history repeat itself. Artists and Performers like DJ Aeryn Pfaff have had rough go in 2020, but...

read more

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The Difference Between Marketing and Advertising

The Difference Between Marketing and Advertising

Are marketing and advertising the same? The short answer is no, marketing is every customer-facing aspect of a business that is not transactional or the actual product - any steps a company takes to encourage/convince a consumer to purchase or invest in a product or...

read more
A Virtual Restaurant Menu for a Cleaner World

A Virtual Restaurant Menu for a Cleaner World

A COVID-19 Restaurant Safety Solution Menus at any restaurant get dirty. Menus at any restaurant can also get worn out. In the age of COVID-19 and climate change, printing menus every few months is making less and less sense for any restaurant owner, not to mention...

read more

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