T.O. Couple Uniting Influencers for #CloutForGood Initiative During COVID-19


Toronto couple and Clout Jam co-founders, Trevor Mengel and Samantha Cutler are using their recently launched creator management startup to help influencers around the world connect to charitable causes on the front lines in the fight against COVID-19.

Last week on April 10 Clout Jam announced the launch of #CloutForGood.

Both influencers and tech companies are struggling to find ways to make a positive impact in their communities and take meaningful action during the COVID-19 pandemic.

The Toronto-based couple and co-founders of Clout Jam, Trevor Mengel and Samantha Cutler are using their recently launched campaign management tool for creators to jumpstart the initiative, #CloutForGood. #CloutForGood connects influencers with pro-bono opportunities to help raise awareness of charitable organizations on the front lines of the fight against COVID-19.

“We started Clout Jam to help influencers grow and scale their social content businesses more effectively. It didn’t take long for us to recognize that ‘success’ to the influencer community isn’t just measured in revenue – it’s about making an impact, sharing positivity, and empowering people,” said Trevor Mengel, co-founder and CEO of Clout Jam. “The #CloutForGood initiative is about helping influencers discover and support the causes they are the most passionate about.”

So far, Clout Jam has partnered with a handful of non-profit organizations including Second Harvest, Food Banks Canada, and Food4Kids, with new causes joining daily. Recognizing the potential power of this movement, The Government of Canada has also partnered with influencers on Clout Jam to launch their #StayHome campaign during the COVID-19 crisis.

Within 1 week of launching, #CloutForGood, more than 150 professional influencers have committed to participating in over 200 pro-bono campaigns – collectively reaching over 1.5 million people in North America. Key influencers participating in #CloutForGood include:@drea_wheeler, @sashaexeter, @caleighfit, @carlingliski, @haylesbeth, @bylaurenp, @alessiasculpt and (of course) @thefitfatale

In a blog post on the #CloutForGood initiative Clout Jam co-founder and professional influencer, Samantha Cutler (@TheFitFatale) issued a rallying call to influencers around the world: “This is an opportunity for influencers to unite with their community, rise up as leaders on social media through content and actions. This is the time where we can define who we choose to be as influencers in the next chapter.”

Influencers and registered non-profit organizations can participate in #CloutForGood by signing up at cloutjam.com/cloutforgood






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