ShuffleSpace.ca landed in Toronto and wanted to make an impact in the summer of 2017 with experiential marketing.

Toronto Creatives took on that challenge and through a 360° marketing approach strategically hit three Toronto neighborhoods with significant urban development: Liberty Village, Queen West, and CityPlace.

Through three stages we delivered the ShuffleSpace key messaging points, pick-up storage from your place; they help you pack; reasonable prices etc. Along with this we delivered a three month storage credit worth $60.00 to over 15,000 potential ShuffleSpace clients.

UPDATE: based promoted posts similar to the one above, that offer has been extended digitally to over 25,000 Toronto residents.

Prior to the activation we treated it much the same we would a publicly promoted event. With social advertising and event pages. Additionally we designed and produced an AdMail piece that was physically delivered to 12,000 downtown residents.

During the first week of our street teams out in Liberty Village we promoted bumper commercials (though social media) like the one below. The cool thing about this is that we targeted these ads locally – giving the client a more affordable alternative to a traditional broadcast media buy to reach the same amount of people, who would also get the mail piece, but instead of a blanket broadcast this avenue is traceable and quantifiable. This is called scalable 360° marketing, and it’s something we’re really good at!

The last, and most diabolical part of this whole process was the first video you watched! That was the end goal all along! After introducing all those people to the brand, explaining the value proposition, having an incredible amount of fun doing it – we pointed a camera at the whole thing so we could show it to you. Then you can get in on the action, share the video, and all that fun stuff. Additionally, if the client feels like it we can always promote that video again (evergreen content)! More return for a fraction of the cost of traditional media promotion.