Nutcracker Christmas at Casa Loma
The event brand design for A Nutcracker Christmas at Casa Loma in Toronto.
Special Event Brand Design
Print OOH Ad Design
Digital OOH Ad Design
In partnership with Spin Master and Coca-Cola, A Nutcracker Christmas at the Castle is Toronto’s premier Holiday experience for the whole family and will be taking place all December long at Toronto’s Casa Loma.
Based on the classic ballet composed by Pyotr Ilyich Tchaikovsky; The Nutcracker has been represented in countless instances of artwork throughout history, so working on this project posed some unique challenges.
To develop the branding we had to consider the other representations of the story that are currently in the spotlight, including the International release of the feature film by Disney; as well as the performance by the Toronto Symphony Orchestra of the classic two-act ballet. We needed a brand that stood out but still represented the same story and the same holiday “magic” it represents.
We chose a warm typeface with a cool background and a less than totally classic Nutcracker image. The Castle was also included in the artwork as showcasing the venue itself was paramount, because unlike the events performance counterparts the A Nutcracker Christmas at the Castle was an overall holiday experience.
Toronto Creatives is proud to have put together the event brand design and promotional artwork for this Toronto holiday destination.