City of Toronto’s #ShowLoveTO

8000 photos taken

3000 photos edited

600 videos shot

500 gigabytes

200 hours

65 locations

27 art installations

12 events

5 memory cards

4 months

3 people

2 cameras

1 city

The City of Toronto is home to more than 2.5 million people. There are over 6 million in the Greater Toronto Area. The year that was 2020 was no less dramatic and intense in Toronto than cities experienced the world over, and when things started looking up The City made a big move on invigorating business and reminding the people of Toronto why we love this city so much. The ongoing series of events and art installations across the city was coined ShowLoveTO, and it was covered in photos and video by the team at Toronto Creatives. 

With over 60 art events, and special events across the city ShowLoveTO brought life back to the city and brought us all together again. When the City of Toronto reached out to Toronto Creatives to document this four month project our team jumped at the chance. 

Between September and December of 2021 the Toronto Creatives team visited over 60 locations and events including a number of art events, The Cavalcade of Lights and ActiveArtsTO where we had the pleasure of photographing Mayor John Tory along with many other performers and personalities. 

Toronto Creatives produced a sizzle reel and over 3000 final photos covering the ShowLoveTO events for the City of Toronto, for use in the Toronto Archives and for future promotions.

We thrive on creating content, and we love to talk about it. Get in touch with a Toronto Creatives team member for a free consultation and quote on your next video production or commercial photography project here.