True Glue

eCommerce website for True Glue Beauty
UI/UX Design
Custom E-commerce Website
Product Photography

This forward-thinking Toronto Beauty brand is growing. True Glue’s success with all-natural and cruelty-free eyelashes is leading them to the next level with an all-natural line of beauty products. With the growth, a more mature and well-thought-out brand was in order.

Toronto Creatives worked closely with the True Glue team to develop an online store that suited the company’s unique needs. The website itself includes all the typical web-store features plus a comprehensive user points/customer loyalty system; automated cart-recovery emails; unique wholesale pricing with wholesaler application and approval system; as well as a customized content management system for easy front-end client updates, allowing the client to update content and even design elements independently.