VICTOR’S CATERING AT MICHIGAN STADIUM BRAND DESIGN
Website Design and Development
Sodexo International runs a number of high-level catering companies at special event venues all over the world. In the case of Victor’s Catering which operates out of the iconic Michigan Stadium a brand design was needed for the company as well as a website. Toronto Creatives was selected to successfully execute this prestigious project.
The brand colours overall were inspired if not dictated by the colours already strongly associated with the Univesity of Michigan. The gold and navy blue colours lended themselves well to the brand and we went with it.
Originally we had gone closer to the actual UofM logo in the design but decided that the brand should have an overall seperate and higher end feel, as Victor’s Catering hosts formal business events and even weddings at the stadium.
A design guide was also created for the brand to illustrate how the logo and brand should be used going forward by Victor’s and Sodexo staff, as well as any designers that may work with the brand going forward. The guide includes colours, logo options and guidlines, and brand fonts and their approporate useage.
In addition to brand design and logo design Toronto Creatives also successfully exicuted the Victor’s Catering website design and development. This site was created with end-to-end CTA points to book your next event with Victor’s Catering. It also showcases the UofM stadium venue and the beautiful food prepared by the Victor’s Catering Chef.
If you’re looking for a new brand or brand refresh, get in touch with us today!