Cerise Fine Catering
Cerise Fine Catering is the exclusive caterer for Toronto’s Beanfield Centre. From events as small as 100 people to as large as 10,000 the team at Cerise Fine Catering are a detailed oriented event management machine.
A joint operation between Centerplate and Toronto’s Windsor Arms Hotel, Cerise Fine Catering needed a brand that accurately reflected the caliber of events they produce and clients alike.
Toronto Creatives took great consideration with the colour, the off primary red speaks both to the colour of an actual fresh cherry – avoiding the idea of maraschinos was extremely important to the brand integrity, so the color is presented to look more ‘fresh’.
Further to the text on the logo, a subtle art-deco pattern was added to the in-house brand collateral and print advertising in another throwback to the art-deco in the Beanfield Center’s architecture.
A substantial website re-design and build was also executed by the Toronto Creatives team and includes a fully customized back-end content management system for the Cerise staff to maintain their content. It’s worth noting that the company is also hosting their site (cerisefinecatering.com) with Toronto Creatives.