SUPPLIER DIVERSITY ALLIANCE CANADA (SDAC) VIRTUAL SUMMIT LOGO AND BRAND

Logo Design

Brand Desigin

Email Marketing Design

New perspectives are a good thing. Surrounding yourself with diversity leads to growth. One of the things we’ve learned is that diversity isn’t only important, it’s absolutely necessary for us as human beings to continue to survive on Earth and find new perspectives. 

One of the biggest things that companies need to thrive today is relentless innovation. In every vertical. We need to understand what is necessary for all people to truly achieve this. Without new and different perspectives achieving real innovation is impossible. 

As a proud member of The Canadian Gay & Lesbian Chamber of Commerce and believe innovation is incredibly important we jumped at the chance to help the SDAC with their online virtual diversity conference. 

The members of the Supplier Diversity Alliance Canada (SDAC) include: Canadian Aboriginal and Minority Supplier Council (CAMSC – representing Aboriginal and visible minority-owned businesses), Canadian Gay & Lesbian Chamber of Commerce (CGLCC – representing LGBT-owned businesses), Inclusive Workplace Supply Council of Canada (IWSCC – representing  Veterans and/or people with disabilities who own businesses) and Women Business Enterprises Canada Council (WBE Canada – representing women-owned businesses).

With a number of organizations all with their own communications styles, communication timing and with things even to consider like different CRM platforms. Toronto Creatives designed this years event logo and branding along with a style guide as well as graphic working files. We did this to accommodate the different organizations’ email marketing communication style so elements could be used independently. Toronto Creatives also supplied an HTML version of the email that would be compatible and look great on any email marketing platform.